Google Data Analytics Professional Certificate

● Knowledge of working with essential data analysis platforms (Excel, SQL, Tableau, R) and when to use them in the data lifecycle
● Understanding of how to translate a business question into a data analysis exercise, incl. transforming, visualising, and modelling data
● Knowledge of how to distil findings into actionable takeaways
● Completed capstone project

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Google Project Management Professional Certificate

● Knowledge of managing and executing agile and traditional projects & programs from initiation to completion
● Possession of template toolbox and artefacts to manage an array of scenarios and essential elements (e.g. schedules, budgets, product requirements, etc.)
● Understanding of organisational structure, business process and acumen, and communication and leadership styles

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Google Digital Marketing & E-commerce Professional Certificate

● Knowledge to develop digital marketing strategies to attract and engage customers through various channels including search, social media and email
● Experience in using marketing analytics tools, like Google Analytics to measure the effectiveness of the campaign
● Build e-commerce stores, analyse e-commerce performance, and grow customer loyalty
● Use tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads and Google Analytics

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