25 July 2013

Fusionex’s Loyalty Management System is live in a large and reputable retail chain

Hot off the heels after being honoured as double award winners at the recent Microsoft World Partners Conference 2013 in Houston as 2013 Microsoft Asia Pacific Partner of Year Award Winner for Business Intelligence as well as Country Partner of the Year, Fusionex scaled greater heights with its recent deployment of its Loyalty Management System (LMS) solution (the latest solution from its CTE stack of technologies) to a large and reputable retail chain for hypermarkets, supermarkets and emporiums.

Hot off the heels after being honoured as double award winners at the recent Microsoft World Partners Conference 2013 in Houston as 2013 Microsoft Asia Pacific Partner of Year Award Winner for Business Intelligence as well as Country Partner of the Year, Fusionex scaled greater heights with its recent deployment of its Loyalty Management System (LMS) solution (the latest solution from its CTE stack of technologies) to a large and reputable retail chain for hypermarkets, supermarkets and emporiums.

Fusionex positioned its Points Awarding System for this mega retailer and this resulted in the said organisation being able to capture, monitor, control and report detailed activities on a daily basis. With this in place, retailers using this system will also be able to predict their streams of revenue instead of sporadically selling products and services.

Consumers also stand to benefit from this deployment with real-time point accumulation and instant points redemption, therefore enhancing the consumers’ overall shopping experience. The Point Awarding System acts as a loyalty programme which provides members with a sense of belonging and the feeling of being rewarded and valued by the retailer.

Understanding the importance of customer retention and the value of customer loyalty, Fusionex’s team of subject matter experts will continue its efforts to accommodate the growing demand of retail technology in the current market.