6 September 2018
Fusionex Powers Up Technology Platform for #MYCYBERSALE 2018
Fusionex Founder & Group CEO Dato’ Seri Ivan Teh (second right) receiving a token of appreciation from Ministry of Communications and Multimedia deputy secretary in the Information Technology Division Ahmad Norhad Zahari. Fusionex was honored as the strategic partner of PIKOM at the launch of MyCyberSale 2018. Witnessing the exchange was PIKOM Chairman Ganesh Kumar Bangah (right) and Deputy Chairman Danny Lee (left), and MDEC member of the Board of Directors Datuk Mathialakan Chelliah (second left).
Kuala Lumpur, 6 September – Fusionex has been selected as the Technology Partner for #MYCYBERSALE 2018 and will power up the platform, by providing a comprehensive system for the nation’s largest online sale, which will take place from 3 to 7 September this year.
The annual #MYCYBERSALE event has been dubbed the biggest online sale in Malaysia and provides a multi-channel platform for Small Medium Enterprises (SMEs) and micro enterprises to offer alluring deals, amazing discounts and exclusive promotions for online shoppers to take advantage of. This event also offers an opportunity for merchants in Malaysia to be seamlessly part of a fast-growing e-commerce community and ecosystem.
Local, regional and international brands taking part in this online sale include the likes of Lazada, Shopee, Malaysia Airlines, Commerce.Asia, 8Excite, Uniclo, Upin & Ipin, Mead Johnson, ForYou, Kiko Store, Watson, GoPro, MPH Bookstore, GNC, SenHeng and Unilever, just to name a few.
More than 600 merchants are expected to ship orders to China, United Arab Emirates, United States, and other countries in Europe and South East Asia.
The event is targeting to surpass RM50 million in export revenue as well as more than RM370 million in gross merchandise value (GMV).
From the stroke of midnight on 3 September, shoppers will be spoilt for choice and bombarded with all forms of deals and offers from over 20 retail categories such as electronics and appliances, fashion and apparel, baby and childcare, travel, health, wellness and beauty, home and living, food and beverage, and sporting equipment.
#MYCYBERSALE 2018 is organized by the National ICT Association of Malaysia (PIKOM) and supported by the Malaysia Digital Economy Corporation (MDEC). PIKOM and Fusionex have entered into a strategic partnership to bring exciting technology and a comprehensive platform to better serve the needs of industry players.
PIKOM Chairman Mr. Ganesh Kumar Bangah said: “This strategic partnership with Fusionex offers an improved back-end system to enable merchants to benefit from seamless marketplace transactions and a better reporting mechanism during #MYCYBERSALE. We would like to thank Fusionex for being part of this initiative.”
Earlier, Ganesh had shared that this year’s tag line for MyCybersale is “Shop until you drop!”.
Fusionex Founder and Group CEO Dato’ Seri Ivan Teh said: “We are delighted to be a part of this amazing #MYCYBERSALE team (championed by PIKOM and supported by MDEC), and look forward to making this a resounding success (for the industry and community). We hope businesses will take full advantage of this inclusive, friendly digital platform and program, to expand their reach and market access. In today’s world, businesses (whether large corporations or SMEs) can no longer assume that customers will connect and purchase products the way they used to in the past. Today’s customers are savvy and always connected. If merchants are not engaging customers effectively via e-commerce (and via an omni-channel approach), then they’ll be losing out in this era. We hope that Fusionex’s technology platform via MyCybersale will give merchants a leg-up and opportunity to succeed in this space.”