Private and International School Fairs
To deliver an all-digital experience, client partnered with Fusionex to leverage the tech market leader’s robust virtual platform technology and vast expertise in digital marketing.
The virtual platform enables exhibitors to showcase the education offerings and opportunities of their respective institutes to prospective visitors via interactive, content-rich collaterals. Its inbuilt chat tools served to maximize discussions during live talks, webinars and Q&A sessions. It permitted attendees joining a live interactive presentation to get an in-depth view of a school or interact with a school representative via the private chat function.
With its advanced analytics, the platform enabled client to gain insights into activities and metrics such as attendee numbers, booth traffic, time spent at booths, number of online meetings and chats, booth content viewed and more.
Besides having the technology to implement a virtual education fair, the platform was supported by digital marketing experts. This combination allowed them to identify clusters and segment of consumers to maximize their engagement rate and amplify their reach while minimizing cost. These customer insights allowed them to drive the right people to the fair, thus, ensuring that all attendees have a positive experience once they entered the virtual fair.