An ever-increasing mass of data was under-utilized by the client, with information streaming in from disparate online and shop floor sources. With a presence in numerous countries, the client urgently needed a Big Data solution that could store, analyze and extract data to uncover insights from substantial data sets. The client was dissatisfied with the longevity and value of its manufacturing assets and sought a greater return on investment. They sought useful insights that would help improve the company’s asset maintenance plans, avoid breakdown in machinery, and ultimately stem rising costs.

To deliver an all-digital experience, client partnered with Fusionex to leverage the tech market leader’s robust virtual platform technology and vast expertise in digital marketing.

The virtual platform enables exhibitors to showcase the education offerings and opportunities of their respective institutes to prospective visitors via interactive, content-rich collaterals. Its inbuilt chat tools served to maximize discussions during live talks, webinars and Q&A sessions. It permitted attendees joining a live interactive presentation to get an in-depth view of a school or interact with a school representative via the private chat function.

With its advanced analytics, the platform enabled client to gain insights into activities and metrics such as attendee numbers, booth traffic, time spent at booths, number of online meetings and chats, booth content viewed and more.

Besides having the technology to implement a virtual education fair, the platform was supported by digital marketing experts. This combination allowed them to identify clusters and segment of consumers to maximize their engagement rate and amplify their reach while minimizing cost. These customer insights allowed them to drive the right people to the fair, thus, ensuring that all attendees have a positive experience once they entered the virtual fair.