A National Trade Promotion Agency
The virtual platform which Fusionex had developed had been retooled as the trade show’s primary platform – effectively pivoting the physical exhibition into a large-scale, digital event.
It would allow MATRADE to attain all of its goals via a single platform. The user experience is prioritized to ensure attendees could easily navigate the virtual fair.
Visitors who register could do so by simply logging in and setting their own agenda, deciding their own individual experience via the platform’s Digital Directory and Calendar features, which contained exhibitors’ booths, offerings, scheduled events, and itineraries. This allowed viewers to see what was going on at all times so they could plan and maximize their day.
The platform’s interactive features helped exhibitors expand their reach to international markets and encouraged engagement between Malaysian suppliers and global buyers with its Pitching and Webinar tools. Fusionex’s advanced delivery processes and scaling allowed for high concurrent virtual attendee traffic and handling a multitude of meetings with ease, ensuring zero interruptions.
In order to derive invaluable insights from the data, Fusionex leveraged its advanced Big Data Analytics and AI solution, GIANT, to create a Centralized Dashboard. The dashboard made data easy for users to gain a panoramic picture or zero in on the most granular details.