Due to the coronavirus outbreak, MATRADE pivoted to a fully digital exhibition as they were eager to keep their commitment of delivering an avenue in which local sellers and international buyers could meet, engage and do business. The platform’s entire ecosystem had to be coalesced in such a way to facilitate the needs of exhibitors, buyers, visitors and business leaders while simultaneously delivering a seamless and conducive experience for everyone to connect to and gain value. It would also need a host of interactive and engagement tools for MATRADE to break down geographical barriers and allow exhibitors to reach out and gain potential partnerships, sales lead and business connections.

The virtual platform which Fusionex had developed had been retooled as the trade show’s primary platform – effectively pivoting the physical exhibition into a large-scale, digital event.
It would allow MATRADE to attain all of its goals via a single platform. The user experience is prioritized to ensure attendees could easily navigate the virtual fair.

Visitors who register could do so by simply logging in and setting their own agenda, deciding their own individual experience via the platform’s Digital Directory and Calendar features, which contained exhibitors’ booths, offerings, scheduled events, and itineraries. This allowed viewers to see what was going on at all times so they could plan and maximize their day.

The platform’s interactive features helped exhibitors expand their reach to international markets and encouraged engagement between Malaysian suppliers and global buyers with its Pitching and Webinar tools. Fusionex’s advanced delivery processes and scaling allowed for high concurrent virtual attendee traffic and handling a multitude of meetings with ease, ensuring zero interruptions.
In order to derive invaluable insights from the data, Fusionex leveraged its advanced Big Data Analytics and AI solution, GIANT, to create a Centralized Dashboard. The dashboard made data easy for users to gain a panoramic picture or zero in on the most granular details.